By YT Creators
Community has always been at the heart of YouTube. From
We’ve been working closely with creators to build, test and refine this product. Now, we want to take this opportunity to share some of our learnings and updates.
- Involve your community: Fans love to participate in the creative process! Grav3yardgirl has been using Community to connect with her eight million strong swamp family, and gather input for what videos they’d like to see. She let her fans choose what to unbox next and heard them loud and clear that they wanted her to bring back the much-loved “Wreck It Wednesdays”.
- Bring fans backstage: Creators have been using Community posts to build anticipation for a new video or upcoming big production. Lele Pons shares GIFs that act as a trailer for her next video, while Kevin Durant posts photos on NBA gameday.
- Increase your reach: We’ve seen creators successfully cross-promote other channels and creators they love through Community, such as Anwar, Hannah, Lele helping drive traffic to Rudy’s first music video launch.
- Improved discoverability: As with videos, we want to show the right Community post to the right user, so we’ve made …read more