Today’s Measurement Challenges Are Bigger Than Any One Company

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By Troy Dreier The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change. The post Today’s Measurement Challenges Are Bigger Than Any One Company appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips. …read more Source:: http://www.onlinevideo.net/2017/10/todays-measurement-challenges-bigger-one-company/

Announcing our new YouTube Creators Site

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By YT Creators Creators tell us they want one central place to keep up with the latest news, creator events, and platform updates from YouTube. The original Creator Hub launched just over a year ago was a first step in bringing together all our creator-facing programs, news and information. Now we’re taking this resource to

Rewards Matter: Consumers Like Video Ads Best When Rewarded

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By Troy Dreier Consumers want to be rewarded for their time. “Our attention is valuable,” they say. “If you want me to watch your video ad, pay me to do it.” The post Rewards Matter: Consumers Like Video Ads Best When Rewarded appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips. …read

Creating a Holiday Video Strategy: The MatPat Interview, Part 2

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By Troy Dreier The holiday time is the right time to attract shoppers with online video. Don’t worry if you’re just getting started: Here’s how to make a late start work to your advantage. The post Creating a Holiday Video Strategy: The MatPat Interview, Part 2 appeared first on Onlinevideo.net – Online Video Marketing Strategies,