Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

By Troy Dreier

Matthew Hogg and Ryan Pauley on building programmatic trust

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

The post Programmatic Needs to Win Back Advertisers’ Trust; Here’s How appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips.

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Source:: http://www.onlinevideo.net/2017/11/programmatic-needs-win-back-advertisers-trust-heres/

      

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