By YT Creators
Every year, I’m reminded of how unique and special our YouTube community is and 2017 is no different. This was a year of amazing growth and innovation, but I wanted to take this opportunity to reflect on what has also been a very tough year for our creator community. In the past year, we saw a significant increase in bad actors seeking to exploit our platform, from sharing extremist content and disseminating misinformation, to impersonating creators, to spamming our platform with videos that masquerade as family-friendly content, but are not. These actions harm our community by undermining trust in our platform and hurting the revenue that helps creators like you thrive.
In light of this, we’ve just announced new actions to protect our community from inappropriate content. We want to give creators confidence that their revenue won’t be harmed by bad actors while giving advertisers assurances that their ads are running alongside content that reflects their brand’s values.
To do that, we need an approach that does a better job determining which channels and videos should be eligible for advertising. We’ve heard loud and clear from creators that we have to be more accurate when it comes …read more