OTT Viewers Watch Together and Talk About the Brands They See

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By Troy Dreier A study of co-viewing compares how people experience linear TV and streaming TV. The OTT viewers are more likely to discuss the brands advertised. The post OTT Viewers Watch Together and Talk About the Brands They See appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips. …read more Source::

IAB Releases Vertical Video Guide: Give Shoppers the Full Picture

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By Troy Dreier While it might take extra time, money, or planning, giving mobile shoppers a vertical ad experience pays off. Now, a vertical video guide helps brands get started. The post IAB Releases Vertical Video Guide: Give Shoppers the Full Picture appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips. …read

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

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By Troy Dreier Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken. The post Programmatic Needs to Win Back Advertisers’ Trust; Here’s How appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and

Viewability Crucial for Campaign Success, But Not the Only Factor

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By Troy Dreier How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to. The post Viewability Crucial for Campaign Success, But Not the Only Factor appeared first on Onlinevideo.net – Online Video Marketing Strategies, News, and Tips. …read more Source:: http://www.onlinevideo.net/2017/11/viewability-crucial-campaign-success-not-factor/